ODO Case Study | My Big Green Fleet

ODO|Case Study - Big Green Fleet

Introduction | My Big Green Fleet

Based in Cowbridge near Bridgend, South Wales, My Big Green Fleet is a vehicle leasing brokerage that has built up a solid reputation for customer service and a growing fleet by positioning as experts in minimising the environmental and cost impact of vehicles. The business specialises in car finance and leasing as well as offering businesses support services including fleet management, vehicle tracking, servicing, fleet insurance and vehicle rental.

My Big Green Fleet founder and Managing Director Andy Wiggins is not just a well-known face in automotive circles, with 25 years’ experience in the vehicle industry and the leasing sector by way of Godfreys, Wessex Garages and Carbon Fleet Management, but he is also a familiar face to rugby fans of a certain age who watched his exploits on the pitch as he represented Cardiff Blues. To establish My Big Green Fleet in the market when he set the business up, and to ensure competitive rates for the firm’s customers, Wiggins has gone to great lengths to build relationships with the vehicle manufacturers as well as big-name vehicle finance players such as Arval, ALD, Hitachi and LEX. Wiggins’ sporting connections continue to keep the business in the spotlight with sponsorships of Dragons Rugby and Cardiff Ice Hockey team key elements in the My Big Green Fleet marketing mix.

The challenge

According to My Big Green Fleet, ninety percent of people still manage their vehicle fleet on Excel spreadsheets, so by doing the demonstration of ODO, an actual fleet management platform, companies they are dealing with can see a huge saving in their time and effort. Three of the companies they are currently dealing with have full time transport managers but have no systems in place to take care of compliance. They also have staff using their own vehicles for work purposes, referred to as grey fleet.

The solution

With ODO, clients have all the information they need about their fleet available at the touch of a button. From the point of view of liability, the inclusion of things like mileage reports, vehicle condition reporting and fitness to drive, which is via a smartphone app used by drivers, has taken the onus off directors and put it back on to fleet drivers.

It’s a brilliant tool.

(Right) Managing Director Andy Wiggins (Left) Sales Director Stuart Meikle
(Right) Managing Director Andy Wiggins (Left) Sales Director Stuart Meikle
ODO Data in one place

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