ODO Case Study | Rivervale Leasing

ODO|Case Study - Rivervale Leasing

Introduction | Rivervale Leasing

Innovation and customer focus are themes which come to life as soon as you step into the state of the art facility that is Rivervale Leasing’s Brighton headquarters. Behind the smart steel and glass façade, Rivervale’s HQ houses a drive-in Bosch service department with covered parking, a used car sales operation, offices for the leasing team and a smart Starbucks branded café area.

The high-end dealership feels that differentiates Rivervale Leasing from so many other vehicle leasing operations is reinforced by the fact that all staff, including Chief Operating Officer Vince Pemberton, appear dressed in matching navy blue sweaters and white shirts.

Describing the background to the Business, Vince says, “We consider ourselves to be the John Lewis of the car leasing industry. We use them (John Lewis) as a gauge so that the customer always comes first. There is a statement above the door that says, ‘Do it the right way, do it the Rivervale way’.

The challenge

Rivervale have business customers like engineering firms who are very good at what they do, i.e. Engineering, but they are not good at managing vehicles. They aren’t big enough to justify employing a dedicated fleet manager. Things happen like service intervals get missed because individual engineers out on the road are busy or they forget to get their vehicle serviced and this can lead to breakdowns. The result of that is an engineer who can’t get to his or her appointments, which is costly for the Business.

The solution

With ODO in a fleet management role, Rivervale Leasing can help prevent that happening. ODO is like an iPhone, it can do much more than we need, but what we need to do, ODO can do. It has a really clever traffic light system which makes it easy to manage someone’s fleet. ODO is friendly and workable for our type of environment, so for us as a leasing broker, it was the right fit.

Vince Pemberton Chief Operating Officer
Vince Pemberton Chief Operating Officer
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