This new COVID-19 era has delivered a global economic impact that some business will never recover from. The survivors are all realising that now more than ever their digital strategy just may have to have a total overhaul.

Only recently Sundar Pichai, the CEO of Google, acknowledged publicly the earnings from paid ads had collapsed significantly and that this has resulted in Google cutting its marketing budget by 50% for the latter half of 2020.

In a recent email, he said, “There are budget cuts and hiring freezes happening across marketing and across Google… We, along with the rest of marketing, have been asked to cut our budget by about half for H2.

It is worth noting there was a glimmer of light in the same announcement with clear hints that Google will not hold back investment in areas where businesses need Google’s support for their survival and growth.
It is critical that all firms transform to position their digital customer experience at the core and forefront of their operations.

The automotive dealers are scrambling for digital trading platforms which will bring some immense challenges around the onboarding of clients and the customer experience required to secure an effective transactional relationship in the long term.

The pressure is gaining real momentum for new emerging innovative ways to digitally engage and trade. This is forcing the established OEM’s to compete on delivering the best experience to attract and grow customers.

Being digitally disruptive in the rapidly changing automotive finance space is not enough!

Demanding the best front-end digital experience in addressing the needs of your customers, is not enough!

Being brave and experimenting with your digital on-boarding, is not enough!

Unless you have complete security, stability, and agility in the management solution behind these different digital shop windows.

ODO from day one was designed to exploit the DSSL pedigree of delivering large leasing end to end solutions. A cloud-based SaaS platform, it delivers an end-to-end fleet management solution, marrying all the critical sector functionality with slick integration to a selection of front end trading platforms.

ODO. Time to optimise your fleet.

Categories: ODO Blog /

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